A Brief History of Nolimit City
Nolimit City is one of the youngest software providers in the online slot scene, with the Swedish newbie having only recently celebrated their 5th anniversary. However, the seeds of what eventually became Nolimit City were sown almost a decade earlier when the founders became involved in an early online poker business back in 2004 which resulted in a collaboration with NetEnt in the mid 2000’s. This collaboration opened the founder's eyes to the potential of video slots.
Another fortuitous collaboration happened in 2008 when the founders, whilst seeking investors to start up their own slot development business were persuaded to help in an operator start-up, a start-up which went on to become the ComeOn group. According to Nolimit co-founder Jonas Tegman it was these invaluable years working at the operator end of the business which moulded Nolimit’s mindset as to how a provider should offer services. By 2013 the fledgling Nolimit team were ready to take go it alone.
Given that Nolimit started operations in 2013 it might seem a little peculiar that their first release, Creepy Carnival, wasn’t released until mid-2015, and that to date they still only have 12 slots on their roster. Dig a little deeper into Nolimit’s long-term strategy, however, and you’ll discover that every move has been calculated and that they are exactly where they want to be and look set to double their game portfolio in the next 12 months.
Nolimit spent their first few years focusing primarily on their technical platform and framework before seeking to establish relationships with operators. Their first operator signing, perhaps not surprisingly, was ComeOn back in March 2015 with Creepy Carnival launched a few months later. While still concerning themselves more with their platform than chasing sales Nolimit continued to develop outside relationships in 2016, releasing 2 more games (Space Arcade and Oktoberfest), and making three more operator signings (Betsson Group, Realm Entertainment, and Mr Green).
It was only in 2017 that Nolimits focus shifted towards a more sales-oriented business which is fairly evident when you see the results with over a dozen new operators signing up to integrate Nolimit slots into their portfolios.
By the end of 2018, Nolimit City had signed more than 20 of Europe’s premier operators including the likes of Betsson, VideoSlots, Bethard, and Leo Vegas. They had also grown from a handful of staff to 33 full-time employees, had new offices in Malta and Stockholm and after several new game releases, upped their offering to 12 original titles. Nolimit’s most recent releases, Ice Ice Yeti and Dungeon Quest are proving themselves to be among the providers most popular titles to date, alongside “old” favourites such as Oktoberfest and Wixx.
The Future of Nolimit City
Heading into 2019 things are looking good for Nolimit City. They are currently in the process of finalising their UKGC license and are ready for a UK launch as well as entering Sweden’s regulate market on Jan 1st. They also have plans to sign 30 new clients and to double their existing portfolio with the release of 12 new premium slots. As Jonas Tegman said, “What took us 5 years to accomplish, we’ll double it all during 2019. We’re on a roll right now!”