Lukas, 30 - lost it all

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SlotsAndSquats

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I read this in the morning, from Swedish newspaper Aftonbladet.

Story: https://www.aftonbladet.se/nyheter/a/BJK1el/lukas-30-spelade-bort-15-miljoner-pa-ett-ar
Response from CEO of Bethard: https://www.aftonbladet.se/nyheter/a/21xEWR/spelbolagets-vd-det-gor-ont-i-mig

It's way to much text for me to translate but hopefully google translate can make you understand if you want to read the full story. 
I am just taking some short notes. It's basically about the VIP program and how they "make friends" with you and give you gifts to continue playing. 

- Lukas, 30 was the golden duck of the gambling companies.
- Lukas started gambling in June, 2017 
- Lukas has always been good at talking and gaining people's trust. After graduation, he soon got top job as salesman and purchasing manager. - I've always had this in me. Maybe that's a disadvantage in this case, but that's why it's been so good for me in working life.
- Everyone trusted Lukas in the town where he lived and grew up. He was known as a good professional and come from an established family. If Lukas got a loan of 10,000€ he could promise 13.000€ back - really good odds in other words. The money, he said, would be invested on business. Those who borrowed looked at a good opportunity to earn money, and in turn borrowed money from their friends and acquaintances to lend to out to Lukas. 
- Nearly five million SEK (500.000€) disappeared at Bethard between January and June 2018. "Winners dare more" is the slogan of the gaming company and that's where Lukas lost the most money. But he has also played on Scandibet, Betsson, Leo Vegas, Guts, Goliathcasino - virtually all major gaming companies.
- You're allowed to play for whatever amount you want, and if it doesn't work tell me and I'll try to solve it, "he said. On Sunday, February 11, 2018, F.C. Barcelona plays against the relatively pale football team Getafe at Camp Nou. It was 0-0 in the half-time. - I followed the match on TV. In the second half the odds had been raised to 1.41 to go over 0.5 goals and I said that it's no way this will be goalless. Then I put the bet of 420,000 kronor. (42.000€). Almost half a million crowns hung on Barcelona's world-class offensive. But it was neither Messi's, Suaréz's or Lukas evening. The match ended 0-0. 
- In the beginning, Lukas could boast a little for siblings and friends when the games went in. But when his debts grew, he kept playing more and more for himself. He only played sports, especially football and tennis. But he could also put 50,000 (5.000€) on Philippine volleyball during a fiery battle. Lukas received constant bonuses, and offerings for football trips to Barcelona, England and soccer championships in Russia from the gaming companies. - Sometimes I received 40,000 in bonus money. "You make sure you play now," they said. You know that I'm doing, I said.
- Everything crashed in late June 2018, one year after he started playing when there was no more money to pick up. If Lukas had been addicted to, for example, alcohol or drugs instead of gambling, he might have had friends and work still today. But money infects and today he is alone. The employer and Lukas agreed to terminate their employment. After being diagnosed as gambling addiction, the District Court has appointed two managers who handle his finances. The goal is that the money will be paid back to the 26 people he borrowed. When friends and acquaintances began to call and ask what happened to their money, he was once again close to taking his life. "I cried and cried and felt that it's over now. But in the same vein, I accidentally saw a picture of my children in the phone. And felt somewhere that it's a bit shy to do something like this, I do not want the children to grow up without a daddy. 

This was from the first article.
So here we have a successful man in his 30s with nearly everything what you want in life. He had a wife, two kids and much money saved up from several years of hard work. 
They built a new house and life was perfect. 

Now? He lives alone in a rental apartment without his wife and barely has no contact with his children (as of this moment). 
All this in just 1 year!

This is probably one of the saddest stories I have seen in a while. 
I will below post the response from CEO of Bethard and it's more about the VIP programs. 

 
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This is from the 2nd article where Aftonbladet talks with CEO of Bethard. 
Bold text is Aftonbladet. 

- Lukas became friends with the gaming companies vip contacts. He received Iphones, cash and free travel while the debt ceiling grew to SEK 15 million (1.500.000€). Bethard made a mistake that we did not check Lukas economy harder and earlier, says the gaming company's president. "It hurts me when I hear this kind of story," says Erik Skarp, Bethard's CEO.
- Could it be a question of financial compensation for all debts? - I'm not saying now. I would like to have a dialogue with Lukas. But now, I want to send the signal that I am ready to listen.
- Is this the worst story of your kind that you've encountered? - Yes. I have not been in contact with a customer where the problem has become so great - as I know, should you add. I was shocked when I saw how fast it had passed. On February 11, 2018, Lukas played away 420,000 SEK (42.000€) in the second half of a Barcelona match.
- At the same time, Bethard does not want to be a gaming company that sets limits for its customers. You should be able to play too much money if they judge that the customer has the economy for it and is not addictive. Some gaming companies are accused of limiting their customers in order not to lose money on successful players.
- Should you be able to play for 42.000€ on a single match? This should be possible if we judge that the conditions exist. If it's the customer's wish, I do not think - from a game perspective - that it's fair to say that "no, you will not be able to do it". Just like not being restricted by the bank when buying shares.
- But here it was not a wish that arose from nothing. Without that, the VIP contact said 'just so you know, you do not have a limit'. And after that, Lukas made this huge bet. In some way it feels like this was what the plan consider how the VIP team wrote and stating no limits? I have not reviewed the log and can not comment exactly how it has happened. But in general, it is possible to play big games. Then how the contact has been with our staff ... is that, then it's definitely something to look at, says Erik Skarp, CEO of Bethard. 
- Lukas has told him to become friends with his contact at Bethard. They could talk on the phone while the guy in Malta stood and cooked food. They knew each other's families and interests. By Bethard, Lukas received an Iphone X, 20,000 SEK (2.000€)  to use on Elgiganten (electronics store) and a signed Zlatan shirt.
- Considering how Lukas was doing, does it feel bad that you gave away these things? Yes it does. With a hand in hand, when the profile did not match as we thought, it does not feel good at all and is not right at all. However, for example, a phone is still a form of refund from a company to a customer. A signed Zlatan shirt is something we can offer and then we do it. But it is a difficult balance, says Erik Skarp. Erik Skarp says two people work at Bethard to be in contact with the big players, 20-30 people. In himself, he does not think there is anything wrong with waking up valuable customers with gifts. Bonuses that go right into play, he sees as more problematic than "soft gifts".
- Is the purpose of playing more? The purpose can sometimes be to play more. But the purpose of, for example, a Zlatan shirt is not to play more but rather to maintain the good relationship, to make the customer even like us and the company. That mechanics are not very bad, I think, says Erik Skarp.
Do the VIP contacts have competence to see when someone is gambling addictive? Well. This we have started running with Magnus. They have no education in this area, but they have contact with our responsible gaming department. Based on this, they have the directives to ask questions about the customer if you experience problems. But no, I would not say that ... there is more enlightenment they work with, rather than sitting and analyzing the behavior. Magnus, as Erik Skarp refers to, is Magnus Rydeving, adviser in game addiction and gaming responsibilities. He is known as a loud industry critic and is a consultant for Bethard since the beginning of September. Magnus Rydeving assists in the training of staff and the creation of new control systems for the players, which is required by the new game act that will enter into force on 1 January 2019. Erik Skarp says that the company regularly asked for statements and asked questions about Lukas gambling. He has always been good at easing the losses. But Bethard CEO also says he is aware that this is part of the disease image, to darken game problems. "You do everything you can to keep playing. So it's a hard nut to break, of course. Within this customer segment, we may assume that you can not get the correct information. Then the demand for us becomes even harder, that we have to dig deeper.
- It is also a part of the disease that you get quite lonely with your gambling. The only one you can talk about the game with will be these VIP contacts. Is there a risk that the friendship relationship itself contributes to the disease? It's interesting, I've never really thought about that. But I think you have a very big point in. With that said, it's even more important for us to start looking at what relationships we are building and want to build. Somewhere, this is a business relationship, we have a very clear incentive.

- After Lukas lost the 420,000 SEK (42.000€) on a single football game, it took until June 4, almost four months, before Lukas VIP contact at Bethard wanted him to thoroughly report his financial situation. "Source of wealth" - Asset Accounting - is a comprehensive form where you must show payroll specifications, sales of companies and shares, inheritance or where your own money is coming. Lukas did not succeed. Two days later he put his last 58.000 SEK (5.800€) into the Bethard account. It was on national day 2018, exactly one year after he started his catastrophic game course. Bethard has permanently closed down Lukas account. 

 
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What do you think about this? 

Should you be able to place big bets before you have filled a Source of wealth" - Asset Accounting? 
Do the companies have any responsibilities to check up on Lukas much sooner? 

Also, a good tip is what I highlighted in the text above. 
If you have a friend or family member that maybe boasts a little when the games go in and then suddenly stops and plays more and more to himself and never say anything. You should take that as a warning sign. 

In some way I (want to) think that Bethard will come up with some kind of compensation to Lukas, after he shows proof of being gambling free. But I also know that gambling companies are greedy bastards that walks over dead bodies to earn money and deep down the CEO probably just wished Lukas would have lost even more to profit himself. Sad but true. 

But I really do hope Lukas will get better and hopefully find some light and joy in his life again even if it's going to be a hard 5-15 years to get back from something like this. 

 
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thats a brutal Story and you can see how fast gambling destroys your life.  Honestly i could not gamble such ammounts nor try to get such large sums from a bank or Friends. i See also the casinos at fault here in my Head if someone gambles more than 5-10k RAWMoney a montha Casino should Seek the Player and ask for thier income and gambling Habits.  5k+ Euro is a sum only  a small ammount of People can afford to lose 

 
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