Please see a reply from the UK Gambling commission, If you have a issue and want to log a complaint about the streamers please do so using the information below.
Also a interesting read on tighter affiliate regulations coming into affect so things are moving forward but please get involved.
You have also expressed concerns regarding gambling advertisements, particular those relating to affiliate marketing. You believe that the frequency of advertisements across media platforms is having a negative impact and is targeting vulnerable people.
Regulations governing gambling marketing and advertising are shared between a number of bodies, including the Commission, Ofcom, the Committees of Advertising Practice (CAP), the Advertising Standards Authority (ASA) and the Information Commissioner’s Office (ICO). In order to have some consistency and to avoid confusion, we work with these other bodies on the basis that whereas we lead primarily on the regulation of gambling, other bodies lead on marketing and advertising.
The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising. If you have a concerns regarding gambling advertisements online you should visit the ASA website and complain to them directly. They have a complaint form on their web-site here. They also have further information on how to protect children from targeting advertisements online on their website, here. If serious or repeated breaches of the codes occur, the ASA may refer licence holders to the Gambling Commission or Ofcom.
Furthermore if you believe that a licence holder is carrying out marketing activity that contravenes the industry code of practice on advertising you could also contact the Remote Gambling Association, who chair the Review Group for Socially Responsible Advertising. We have provided their link to their web-site below:
More recently, as regulatory pressure builds from the Gambling Commission, Advertising Standards Authority and Information Commissioners Office, a new trade body for affiliates is to be established: the International Gaming Affiliate Association (IGAA).
A group of leading affiliates and gaming legal experts are setting up the trade body to help the affiliate sector tackle the increasing regulatory scrutiny it is facing.
The new body, to be named the International Gaming Affiliate Association (iGAA), aims to establish a code of practice to ensure affiliates are promoting gambling in a responsible way and acting in compliance with all local laws.
Further articles relating to this are below: https://calvinayre.com/2017/09/16/business/igaming-affiliates-circle-wagons-arrows-fly/
We hope that we have responded to all your questions and provided you with reassurance that we will continue to look at ways to make gambling fairer and safer for all.
We would like to take this opportunity to thank you for bring your concerns to our attention. We rely on consumers sharing their experiences in order to provide a valuable insight into the industry and to help drive improvements going forward. The information that we gather forms part of the dialogue that we have in a wider arena including with both operators and our DCMS.
You can also raise the matters yourself with the Department for Digital, Culture, Media and Sport (DCMS) or your local Member of Parliament (MP).